Connected TV (CTV) Advertising Explained: Why More Brands Are Shifting Budgets in 2026

Key Takeaways Quick Summary: Connected TV (CTV) advertising delivers digital video ads onto internet-connected televisions and streaming devices (such as Smart TVs, Roku, Apple TV, and Fire TV) during ad-supported streaming or FAST content. In 2026, brands are rapidly reallocating budgets from linear television to CTV, pushing US CTV ad spend to nearly $38 billion […]

My Internship “Firsts” at Miller Ad Agency

Maa Favicon 01 - My Internship "Firsts" at Miller Ad Agency

As a Communications major and Advertising Minor at SMU, I have spent the past three years learning about public relations, advertising, branding, strategic communication, etc. in the classroom. While these courses provided a strong foundation, nothing compares to applying what I learned in a real agency environment. I am so grateful that Miller Ad Agency […]