Look-Alike Audiences
Look-alike audiences are a powerful new tool in advertising. Using an algorithm from existing customers or website visitors, comparisons are made to reach similar audiences in demographics thus expanding the advertising reach to relevant audiences. Facebook in particular is a perfect place to try this technology to expand your businesses’ reach and brand awareness. The […]
When You’re “Right” But Still Wrong
If you haven’t heard the story, Jet Blue is in the news right now, and not in a good way. An exhausted coach passenger was lamenting not having an eye mask. A good citizen in first class decided they weren’t using theirs, so why not give it to the coach passenger? Well, apparently, that is […]
Why Have An Ad Agency Place Your Media?
Why have an ad agency place your media? It’s a valid question. Afterall, agencies charge a commission to place your broadcast media. Why not just place directly with the stations and save yourself that money? How hard can it be? You know what shows you like to watch, after all. Most viewers are probably like […]
35 Years Of Miller Ad Agency: Time Flies When You’re Having Fun
My mom started this business 35 years ago. Hard to believe. I was 9 years old at the time, and we lived in Lexington, KY. My mother has always been crazy ambitious, so no one from her small-town farm community could be too surprised when she started her own company – and it flourished! Being a woman […]
The Power Of The Consumer And Social Media
PT Barnum once said, “There is no such thing as bad publicity.” On a side note, who else is excited about The Greatest Showman? Oh, just me…cool.Now, when it comes to creating a circus in the 1919’s that very-well may have been the case. However, we live in an age of instant social media backlash and knowing […]
Taking A Perceived Problem And Making Into An Outstanding Commercial
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do? People worried the earbuds would fall out. So what did Apple do? Did they do an infomercial explaining how they tested the AirPods? […]
When Your Commercial Is Trying Too Hard
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard. Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. With so many manufacturers, models and dealers to choose […]
New Barbie AD Campaign And Its Powerful Message To Girls
When I became a mother to two girls, I became acutely aware of the subtle message so many commercials and toys and clothes were sending to girls. I’m a mom of 2 girls, and I am the CFO at Miller Ad Agency. My mother started this company over 30 years ago. Growing up in the […]