Driving Digital Success: How Automotive Dealerships Can Master Social Media Advertising in 2026
The automotive industry has always been defined by movement — and today, that movement increasingly happens online. In 2026, social media isn’t just where conversations about cars happen; it’s where car-buying journeys begin and often where they’re won. For dealerships, effective social media advertising is now a critical engine for sales, loyalty, and local dominance. […]
The New Landscape of Car Shopping: How Connected TV, Streaming Audio, and Social Media Are Shaping Consumer Behavior
In today’s rapidly evolving digital landscape, the ways in which consumers research and purchase vehicles have transformed dramatically. Connected TV (CTV), streaming audio, and social media are right at the front of this change, creating unique opportunities for car dealerships to personalize their messaging and maximize advertising spend. Understanding these shifts is crucial for dealers […]
The Impact of Artificial Intelligence on Personal Marketing, Sales Automation, and Customer Service in Car Dealerships
Artificial intelligence (AI) is transforming the automotive retail landscape. Forward-thinking car dealerships are rapidly adopting AI technologies to optimize Tier 3 hyper-local marketing, automate complex BDC sales pipelines, and streamline fixed operations. While the competitive advantages are undeniable, integrating these sophisticated software ecosystems presents unique operational hurdles. Here is an actionable breakdown of how AI […]
Navigating Between Traditional Broadcast TV and Digital TV in the Advertising World
The world of video consumption has changed more in the last three years than in the previous thirty. In 2026, the question isn’t just “should I run a TV ad?” but “where exactly is my audience sitting?” Whether they are watching the local news on a big screen or streaming a series on a tablet, […]
The Art of Automotive Advertising: Shifting Gears in the Digital Age
Industry Snapshot: Modern automobile advertising is no longer just about showing a car on a road; it’s about a multi-channel approach. By blending automotive digital marketing with immersive tech like AR/VR, brands can now reach buyers exactly where they spend time on social media and streaming platforms. At Miller Ad Agency, we’ve seen that the […]
Branding, Connecting, And Cracking Open A Cold One
For many who drink alcohol, beer and running do not sound like a good combination. However, for alcohol company AB InBev (Anheuser Busch Inbev), which owns beer labels like Budweiser, Corona, and Stella Artois, they are seizing their opportunity to connect with a perhaps-niche market of young runners who like to drink (or young drinkers […]
Branding To Survive The Micro-Moment
Impulsiveness is one of the cornerstones of my personality. I struggle with it every time I pass a Starbucks with a drive thru on my way to work. I mean, it is holiday spice season BTW. In marketing, we like to refer to this instinct to fulfill a want or a need as a micro-moment. That need […]
Got Lemons?
This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course Lemonade. The difference is now Lemonade has an entirely new meaning. This title should bring a few things to mind like either a bad new car, a milk ad campaign, or of course […]