You Can’t Unsee This: Has KFC’s New Influencer Jumped The Shark?

There has been a bit of a backlash online from all the self-made, self-built and self-promoting influencers trying to make a million dollars taking photos or videos to garner followers and attention.  Trends come and go faster than ever and it seems the influencer life cycle has matured to the next level.  Influencer Marketing has just jumped the […]

The Best Audience To Target With Google ADs

Can you tell the difference between a Google Ad and an organic search result?  Don’t be discouraged if you can’t.   VARN recently conducted a survey in January of 2018 with 803 respondents.  57% of those surveyed could not recognize the difference.  And it’s not just people over 55.  50% of consumers 18-34 couldn’t recognize […]

Super Bowl Sunday: A Ratings Win Or Loss?

We are fast approaching Super Bowl Sunday and, though the Packers didn’t make the cut this year, I will still be tuning in. However, I’m not sure who I am rooting for now. Actually, scratch that, I am rooting for whichever team helps me win the office squares.  The Super Bowl has become a staple […]

Being Faked Out Is A Real Problem – How To Make Sure Your Advertising Isn’t

There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news. It’s already influenced an election and has now scammed other advertisers.  By setting up fake websites, advertisers spent nearly $5 million a day for video ads that were never watched!  This […]

“What’s the best use of my ad budget?”

I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’ I get this question quite a bit and it’s definitely changed over the years. In […]

How To Market A New Sports Franchise

When the opportunity to become part owner of a new Ultimate Frisbee franchise in DFW came up, I bought in without thinking about the countless issues I would have to face. Admittedly, I’m not very organized. Just ask my co-workers or my wife. So when the opportunity to become part owner of a new Ultimate […]