The Internet Is Not A Web

Despite their renown skill and artistry, spiders should not be the role-models for website creators. As good as the pun would be, we must consider the process of a spider’s web creation versus a web-developer’s. All while creating beautiful designs, a spider is on the hunt for a meal, usually in the form of a […]

Customer Retention & The Struggle For Loyalty

Expectations are everything for a brand. Whatever product you output must at least meet or exceed your consumers’ wants and needs; after all, that’s why they chose you in the first place. You have to deliver, or else you’re done – they leave you for a competitor with a better product, and it’s over. Just […]

It’s Just Elementary Advertising, My Dear Watson

If you wish to use your skills of deduction, you’ll soon discover that while traditional media (such as print, radio, and television) is still kicking, there’s also the devious digital side of advertising that’s been giving everyone some trouble lately (not unlike Moriarty). Besides pre-roll, SEO, SEM, online banners, email marketing, web development, and web […]

Pointless Over-Promotion Is Making The Blockbuster Lackluster

Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement. The numbers don’t lie. As of the date of this post, according to boxofficemojo.com1, a little over 7 BILLION dollars […]

Social Media’s Influence On Politics

Today’s political campaigns are not your grandfather’s campaigns, or even your father’s campaigns. Gone are the days when people had to turn on the nightly news to find out what their favorite candidate was up to that day. Today’s political campaigns are not your grandfather’s campaigns. Gone are the days when people had to turn […]