Connected TV (CTV) Advertising Explained: Why More Brands Are Shifting Budgets in 2026
Key Takeaways Quick Summary: Connected TV (CTV) advertising delivers digital video ads onto internet-connected televisions and streaming devices (such as Smart TVs, Roku, Apple TV, and Fire TV) during ad-supported streaming or FAST content. In 2026, brands are rapidly reallocating budgets from linear television to CTV, pushing US CTV ad spend to nearly $38 billion […]
My Internship “Firsts” at Miller Ad Agency
As a Communications major and Advertising Minor at SMU, I have spent the past three years learning about public relations, advertising, branding, strategic communication, etc. in the classroom. While these courses provided a strong foundation, nothing compares to applying what I learned in a real agency environment. I am so grateful that Miller Ad Agency […]
Summer Behind The Scenes at Miller Ad Agency
Starting an internship can be both exciting and intimidating, especially in a fast-paced industry. For many college students, it’s the first chance to experience what working in a professional environment is really like. This means you will find yourself facing many questions beforehand. What will I be working on? Will I know what to do? […]
12 Car Dealership Marketing Ideas That Still Work in 2026
Quick Summary: What Marketing Works for Car Dealerships in 2026? Effective car dealership marketing in 2026 centers on building owned digital equity rather than relying solely on third-party listing platforms. High-performing dealerships combine Google Vehicle Ads and hyper-local SEO with conversational AI tools, short-form video inventory showcases, and automated post-sale retention campaigns. Shifting ad spend […]
Google AI Overviews SEO Guide: How to Rank in AI Search Results
If you checked your client analytics recently and noticed a quiet drop in organic traffic despite stable rankings, you are seeing the new reality of google ai overviews. Google answers user intent directly on the results page, fundamentally transforming traditional search mechanics. According to a comprehensive 2026 data study by BrightEdge, generative responses now dominate […]
Online Reputation Management Guide for Businesses in 2026
If you think online reputation management is just about dealing with the occasional disgruntled customer on Yelp, you are missing the massive risk facing your bottom line. According to BrightLocal and Wiser Review 2026 data, 97% of consumers read online reviews before making a local purchase decision. That means your brand’s search footprint is actively […]
11 Brand Rebranding Mistakes That Cost Companies Millions
In 2009, Tropicana changed its famous juice packaging. Within two months, sales plummeted by 20%, costing the company more than $30 million in lost revenue. Customers couldn’t recognize the brand on grocery shelves. They felt alienated by the sudden corporate facelift. A rebranding mistake happens when a business changes its identity without aligning the new […]
Miller Ad Agency Makes Top 10 Digital Marketing Agencies in Dallas 02
In the bustling heart of North Texas, the competition for digital real estate is fiercer than ever. For any Dallas business owner, the challenge isn’t just about being online; it is about being impossible to ignore. Whether you are looking to climb the search engine rankings or create social media campaigns that stop the scroll, […]
Image Search Techniques for SEO, Marketing & Brand Protection
The way consumers find products and information has fundamentally changed. A decade ago, search engine users relied entirely on text queries, typing specific phrases into a bar and reading through blue links. Today, visual data dictates the buyer journey. Consumers snap photos of shoes on the subway to buy them instantly, upload screenshots to identify […]
Prompt The Prompt: The REAL upside of AI in Advertising
Not a day goes by without somebody asking me about the implications of AI in the advertising industry. The ripples in our space are real, and growing. Early days, but the pioneer impacts have been to efficiency in our space; Writing more copy, creating more content, adding more prompted video, infusing more data into ad […]