Prompt The Prompt: The REAL upside of AI in Advertising
Not a day goes by without somebody asking me about the implications of AI in the advertising industry. The ripples in our space are real, and growing. Early days, but the pioneer impacts have been to efficiency in our space; Writing more copy, creating more content, adding more prompted video, infusing more data into ad […]
From Automotive Roots to Multi-Industry Success: Erik Radle on Miller Ad Agency’s Evolution and Innovative Strategies
Written by: Luka Dragovic, Website Planet Since its founding in 1984 by Dorothy Miller, Miller Ad Agency has been a trailblazer in the advertising world, evolving from a small automotive-focused agency in Kentucky to a multi-industry powerhouse based in Dallas. Over four decades, the agency has handled over $3.5 billion in ad placements, showcasing its adaptability […]
Creative Matters
Not a week goes by at the ad agency when I don’t take a pitch from a tech company. That’s part of staying well-informed, ahead of the game, and understanding the landscape as it relates to the impact of technology on all we do in advertising. These presentations I am getting generally fall into two buckets: How […]
Advertising In The Age Of Anger And Conflict
Stop. Step away from your television, phone or any device that conveys the news! I warn you, there will be hell to pay. I had an elucidating conversation the other day with a client, one of the largest Ford dealers on the planet. We talked television news, historically a great place to insert ads as […]
The True Power Of A Strong Brand
The TRUE power of a strong brand…latitude. If the last 90 days have taught me anything, it has been an affirmation of a belief I’ve held over time, now made stronger: A strong brand can help overcome obstacles, mistakes and occasional sub-par service. My journey to affirmation began in early June, spurred on by the […]
What Lessons Can The Coronavirus Teach Us About Marketing?
Each passing day, the globe is increasingly concerned with the spread of the deadly Coronavirus, and rightly so. In addition to being a serious public health crisis, the economic blowback is taking a punishing toll across multiple industries. Nobody in their right mind is getting on a cruise ship, air travel is being eschewed and […]
35 Years Of Miller Ad Agency: Does Longevity Matter?
Does Longevity Matter? Or maybe even more curiously, is it even a good thing? As we celebrate being in business for the last 35 years at the Miller Ad Agency, I’ve been thinking about the implications of longevity as it relates to the rapidly evolving digital and traditional advertising space in 2019. Let’s face it…new is cool. Not […]
Not Making A Call Is Still Making A Decision
Today, the whole world is lamenting the fate of the New Orleans Saints. They had the game in hand until a flabbergasting no-call by the officials on a play that was pass interference by anyone not Bird-Boxing themselves kept the Saints from a seat at SuperBowl 53. The paralysis experienced by the officials, unable to […]
Super Bowl & Commercials: Who Won & Who Lost?
Amazon – Alexa Loses Her Voice https://youtu.be/J6-8DQALGt4The Super Bowl is a celebration of the greatness of our nation, of our ethos that values spirited competition, hard work, going big or going home and a respect for historical tradition. For the accompanying commercials to “fit” the Super Bowl, they need to fit the lexicon of this […]
2017: A Year In Review
Looking back on the year that was, it didn’t feel like a simple continuation play on 2016 but an entirely new kind of business environment. Based on a bedrock of synchronized global economic growth, even the smallest of businesses are seeing the green shoots of early growth, the canary in the coal mine signaling the start […]