Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product. In the year 2017, what kind of savage leaves their home to go get simple goods and services?  We are inarguably ramping […]

What New Car Dealers In The States can learn From The Brexit

Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play… Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European […]

What Band-Aid And Donald Trump Can Teach Us About Building A Brand

I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that I thought he (Trump) had a few core tenants of marketing perfectly wired. I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that […]