Marketing Tips To Adapt To During The Coronavirus
Where do you stand? Are you fearing the unknown or taking it head on and adjusting to benefit your business and community? The reality right now may be something we have never experienced, but some things never change… Right now people are still watching TV, scrolling through social media on their phones, and more. Heck, they’re probably […]
Television Attribution Technology
key takeaways Now more than ever, advertisers need clarity of what is and is not working in their advertising mix. John Wanamaker (1838 – 1922) was a very successful merchant opening one of the first and most successful department stores in the United States, which grew to 16 stores and eventually became part of Macy’s. […]
Put Your Best Foot Forward
These are tough times for everyone – large businesses, small businesses, and personal life alike. More than ever, companies are facing the challenge of being left behind and deprioritized by consumers. Additionally, they run the risk of potentially being perceived as selfishly taking advantage of the situation by pushing their brand just to gain sales at the […]
What Does It Mean To Be Social Media Savvy?
Social Media Marketing can be extremely challenging but also tremendously rewarding to your ROI. Platforms like Facebook have a reach close to that of TV but for a fraction of the cost. Of course, your success and reach is dependent on the strength of your creative. To see your creative concepts come to life and […]
Do You Know The Real Difference Between SEO & SEM?
Quick Summary The real difference between SEO and SEM comes down to investment vs. ownership. SEM allows you to “rent” space at the top of search results for immediate visibility, while SEO is a long-term strategy focused on building authority to earn “free” organic traffic. While one offers speed, the other offers lasting value and […]
Breaking Through The Holiday Mayhem
The holidays are upon us and you know what that means… crazy good deals and mass shopping! This is when everyone is looking to make purchases on “too good to pass up on” deals for themselves and gifts for others that they will have to purchase anyways. To get a piece of the pie of […]
Jeff Bolton And Miller Ad Agency Fly High
One of the benefits of working in your 50’s is that you’ve generally learned your strengths and weaknesses. For me, a hard and difficult path has led me to the following conclusions: My deficiencies are particularly awful considering that I’m a professional communicator: film producer, talk show host, writer and storyteller. One of the other joys […]
The Art Of Barketing
It’s no secret that ads including dogs and children gain much more traction. But why is this? Put simply, we relate to displays that reflect our own lives. We want to see ourselves, and what we care about, within the product being sold to us. After all, if the product fits with the things we […]
5 Reasons Your Business Needs To Invest In SEO
Improving SEO is the top inbound marketing priority for the majority of marketers (Hubspot). But why has SEO become so prevalent over the past few years? Is your business doing enough to keep up with your competitors’ online presence? Here are Miller Ad Agency’s top five reasons why you need to invest in SEO. 1: Organic search […]
Marketing, Advertising And The Digital Age
How much about advertising has changed in the last 25 years? Well, you could say – everything. It is often said that advertising was easier in the past. The way consumers shopped, consumed media and made choices seemed so much simpler. Traditional media, including television, radio, billboards and print were the core for any business marketing. However, the days of […]