The Digital Bride War
Recently engaged, I’ve suddenly been plunged into the world of weddings. From left to right, I’m being told I need to book this and I need to find that pretty quickly since they all book out a year in advance (mostly churches, venues, wedding dresses, and photographers to start). So as usual, it all started […]
A Heartbreaking Subway AD Of Staggering Genius
On June 27, a fascinating video was unearthed by the Twitter feed of one Ryan Simmons, a video director for SB Nation. “Got another capitalism greatest hit,” he wrote. “I will give you one hundred thousand dollars if you can guess the brand by the end.” It begins, as all art does, with birth. In […]
Dad’s Day
Father’s Day is coming up and we all know what that means… the slew of heartfelt video ads. While not on as grand of a scale as holidays like Christmas or Valentine’s Day, Father’s Day is still a holiday that brands can tap into. Sometimes it’s used to promote a specific product Dad would like, […]
Miller Ad Agency Named A Clutch Marketing Leader Of 2019
For 35 years, Miller Ad Agency has earned a reputation as experts in effective advertising. Our team of creative minds are well seasoned yet continually driven to explore new cutting-edge digital marketing concepts such as CRM targeting, Geo-Fencing, and email retargeting. From boosting your bottom line to growing your market share, Miller Ad Agency brings results. […]
9 Ways How To Reach Millennial Audience And Start Conversation With Millennials
99% of consumers expect car shopping to be a ‘hassle’ Consumer Experience survey by Driving Sales. The logic of marketing was that the more advertisements you throw at youngsters, the sooner you could hook them to your brand. Reaching out to the younger generation takes a lot more than traditional ads. In particular, the […]
How Dealerships Can Sell More Cars And Get More Customers In Their Stores
Learning more about this technology could make your dealership more profitable by increasing sales and helping you invest money wisely. Here’s an overview of strategies and tools that can be employed in order to get more traffic and sales. How can car dealerships increase sales and get more customers? Dealerships can increase sales by deploying […]
The Role Of Emotion In Advertising
In marketing, a consumer’s emotions, whether good or bad, play a large part in the effectiveness of an advertisement. They readily respond when anything is found to be interesting, enjoyable or noteworthy. Ad campaigns are targeted based on an engaging image, music, a story or the brand itself. What is the role of emotion in […]
Dallas’ Miller Ad Agency In The News
Our CEO Erik Radle talked to Dallas Business Journal recently about new trends in advertising, influencers, our beautiful new photo and video studio and expectations around high-quality content. Here’s the link to the story in Dallas Business Journal:https://www.bizjournals.com/dallas/news/2019/05/23/social-media-influence-dallas.html
All Audiences…Not Created Equal
I recently redesigned a product’s packaging for a client of ours. It was not done to change their brand, to make their packaging prettier, or to increase their sales among their current consumer base. Instead, they were marketing to an entirely new audience with similar interests in their product offerings. As they soon realized, not […]
A Night With The Stars…And The Brands
Well, another Oscar season has ended. The red carpet has been rolled up, the awards have been handed out, and “Green Book” has officially been named best picture. This past Sunday night, Millions of people tuned in to see Mellissa McCarthy’s Rabbit covered dress and Gaga and Cooper preform “Shallow”. What they also saw, though, […]