The Happiest Campaign On Earth
Mickey Mouse – one of the most recognizable brand icons in the world is turning 90 this year! And that means Disney is throwing the biggest birthday party of the decade to celebrate – for a limited time only, of course! To celebrate, The Walt Disney Company launched a worldwide celebration honoring our favorite mouse. It started […]
Influencer Marketing: 7 Steps For A Successful Campaign
A successful influencer marketing strategy hinges on moving beyond vanity metrics to focus on audience alignment and authentic engagement. By following a structured 7-step approach ranging from defining the target audience for influencer marketing to utilizing advanced influencer marketing tools brands can bypass “fake” followers and secure a genuine ROI. In today’s digital economy, transparency […]
New Technology, Not Only For The Youngsters
As new technology arrives each day, it’s often assumed that the early adopters are the youth of the world. But when it comes to new voice technology such as Google Home and Amazon Alexa, the Baby Boomer generation and beyond have adopted these technologies as their own personal and work companion. A study conducted by […]
So, What’s The Deal With Influencer Marketing
Are you thinking of using an influencer for promoting your product? Recently, influencer marketing has rapidly gained popularity and taken the industry by storm. The days of iconic celebrities being the top choice of brands for promoting their products or services are fading. Nowadays, many brands are using regionalized influencers for marketing their products. Moreover, […]
Creative Logos & Their Hidden Images: Can You See It?
Hidden images in logos are deliberate design elements symbols or shapes tucked into negative space that represent a brand’s core values or services. These creative choices, like the FedEx arrow or the Amazon smile, act as powerful branding tools that increase memorability and connect with consumers on a subconscious level. Many ads and logos have […]
Coming Soon To An AD Near You: Virtual Reality
In the past few years, there has been a push in the entertainment industry towards incorporating virtual reality into mainstream media through video games, music videos, and online videos. Some companies, such as Google, Coca-Cola, and Infinity, have jumped on the bandwagon, releasing ads to take advantage of the format. With all the advances being […]
More Than Just A Poke War
Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, and others are thought to be no more than platforms to share photos, opinions, and to keep up your “poke-wars”. With billions of people across the world having accounts on some or all of these programs, social media is becoming a serious contender in the advertising, marketing, and branding […]
Advertising Mishaps: AD Campaign For Burgers Sparks Massive Uproar
Recently, IHOP (International House of Pancakes), launched an advertising campaign for their menu item, hamburgers. The 60-year-old company has never strayed from its tried and true brand of breakfast. Sure, the company has other non-breakfast menu items, but breakfast has always stayed in 1st place. Founded in 1958, the company has since opened more than […]
Why Representation Matters In Film, TV And Advertising
#Wakanda and #BlackPanther have been trending non-stop these past few months and for good reason. The latest film in the Marvel Cinematic Universe smashed box office records with no sign of slowing down. I am not ashamed to admit that I saw it opening night and may even go pay to see it again. Why was this movie such […]
Standing Out In A Skippable World (Understanding In-Stream Video ADs)
Long gone are the days of using email as the primary means of online messaging or static display banners to catch consumer eyeballs. Now, multi-platform digital streaming and short-form video networks have completely taken over as the massive global hubs of human communication. From our Gen Z nephews streaming on mobile devices to our Silent […]