The (AD) Times…They Are A-Changin

In this digitally-driven world, everything is moving at rapid pace, and advertising is no exception. We advertisers and marketers are consistently chasing new tools and platforms that can be used to push our brands forward and past the competition. Here at Miller, we consistently take meetings from potential vendors and partners that can help our […]

Digital Advertising, Beer And Puppies!

I’ve worked in the digital advertising space for almost 9 years. Through nurturing many long-term relationships with clients, I have countless stories of how digital advertising has not only brought them new business but how it has also allowed them to grow their own businesses with new employees, store locations, and equipment in their field […]

Dissecting Creative: Video Production 101

The first thing my mentor taught me was the importance of understanding the key roles required in creating a final product, which in our case was a short film or commercial. I was given a stack of reels and really studied what it meant to be a director, editor, and a director of photography (DP). […]

Shopper Marketing Evolved

As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex. As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data […]

Miller Cares

This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La’Miyah. My team was assigned a six-year old […]

Cashing In On Feminism

Let me start off by saying that this isn’t a lecture about feminism. I’m not here to educate or to guilt anyone. This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use […]

Does Your Car Have Holiday Spirit?

We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride. It almost seems that Christmas decorating is contagious; once you start, it begins to creep into every room of your house and […]

Mute Rate On Native Pre-Roll

So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you’re cautiously optimistic, but something goes wrong that you hadn’t accounted for. Facebook, newsfeeds, all the rage. You create this magnificent work of art, the copy touches on all of your selling points, it’s entertaining, and it flows […]

The Effects Of Celebrity Endorsements

In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for. In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent […]

Common Misconceptions About Your Online Presence

As Miller Ad Agency’s SEO consultant, I get tons of questions and tasks that are based off of incorrect assumptions about how online marketing works. I couldn’t possibly list them all, but here are a few with a reoccurring theme. URL OPTIMIZATION There are so many misconceptions about this let me explain how to make […]