Winning The Branding Battle

The United States is, by far, the largest advertising market in the world. If you are advertising within the United States then you are fighting a seemingly insurmountable battle on the world’s largest advertising stage. So, the question is: What are the key ingredients in the recipe for a successful branding strategy? The United States […]

Proofreading Pitfalls: As Told By An AE

Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients. Proofreading your work and checking every revision seems like a no-brainer right?I thought so too, until I made a […]

The Importance Of The Right Media Buy?

It takes industry knowledge, negotiation skills and just plain hard work to make the right media buy for the client. The other night, Meet The Press, a national political talk-show was on in my kitchen. During one of the breaks a local automobile shop aired a commercial. So what was the problem? The shop in […]

How Far Will You Go For SEO?

Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?While a rare occurrence, changing your business name in an effort to increase search traffic isn’t unheard of. Changing your city’s name is a little bizarre and far-fetched. But how […]

Baby It’s Cold Outside

Since we rarely get ice and snow in the Dallas area, when we do, it becomes a top news story on every local channel. You can turn on your TV and be guaranteed to have full coverage of what the roads are like, what schools and businesses are closing, etc. I was so thrilled this […]