Taking A Perceived Problem And Making Into An Outstanding Commercial
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do? People worried the earbuds would fall out. So what did Apple do? Did they do an infomercial explaining how they tested the AirPods? […]
Being Faked Out Is A Real Problem – How To Make Sure Your Advertising Isn’t
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news. It’s already influenced an election and has now scammed other advertisers. By setting up fake websites, advertisers spent nearly $5 million a day for video ads that were never watched! This […]
Does Your Car Have Holiday Spirit?
We are well into the holiday season; music is playing, trees are up, candles are burning, and houses are twinkling with lights. Take that decorating to the next level and decorate your ride. It almost seems that Christmas decorating is contagious; once you start, it begins to creep into every room of your house and […]
The Market Sets The Price
Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price point for any product category. Your best offer may not be the right offer when it comes to retail advertising. Each market has a way of setting its own price […]
Why Repetitive Advertising Forced Me TO Buy Premium Services
Sometimes the premium services/features pay off like with Spotify, however with Hulu I feel I was annoyed to death into switching to a premium service. Like most people I enjoy services like Hulu and Spotify. However, I recently switched to both premium features without ads; both for various reasons mind you. Now I normally don’t mind […]
Mute Rate On Native Pre-Roll
So, you finally decided you are going to try this native pre-roll thing. The campaign starts, and you’re cautiously optimistic, but something goes wrong that you hadn’t accounted for. Facebook, newsfeeds, all the rage. You create this magnificent work of art, the copy touches on all of your selling points, it’s entertaining, and it flows […]
Pointless Over-Promotion Is Making The Blockbuster Lackluster
Everyone enjoys a rip-roaring summer blockbuster movie, right? It’s the perfect chance to grab some popcorn, and at least for 90 minutes or so, forget about your day-to-day worries and immerse yourself in fantasy, adventure, and excitement. The numbers don’t lie. As of the date of this post, according to boxofficemojo.com1, a little over 7 BILLION dollars […]
The Effects Of Celebrity Endorsements
In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent their brand and what they stand for. In today’s age, a company must be transparent and relevant to its consumers. To do so, many brands choose to sponsor individuals to represent […]
A Lot Of A Little, Or A Little Of A Lot?
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”. Marketing efforts are ultimately intended to build relationships with potential customers. The […]
Common Misconceptions About Your Online Presence
As Miller Ad Agency’s SEO consultant, I get tons of questions and tasks that are based off of incorrect assumptions about how online marketing works. I couldn’t possibly list them all, but here are a few with a reoccurring theme. URL OPTIMIZATION There are so many misconceptions about this let me explain how to make […]