The (AD) Times…They Are A-Changin

In this digitally-driven world, everything is moving at rapid pace, and advertising is no exception. We advertisers and marketers are consistently chasing new tools and platforms that can be used to push our brands forward and past the competition. Here at Miller, we consistently take meetings from potential vendors and partners that can help our […]

2017: A Year In Review

Looking back on the year that was, it didn’t feel like a simple continuation play on 2016 but an entirely new kind of business environment. Based on a bedrock of synchronized global economic growth, even the smallest of businesses are seeing the green shoots of early growth, the canary in the coal mine signaling the start […]

Branding To Survive The Micro-Moment

Impulsiveness is one of the cornerstones of my personality. I struggle with it every time I pass a Starbucks with a drive thru on my way to work. I mean, it is holiday spice season BTW. In marketing, we like to refer to this instinct to fulfill a want or a need as a micro-moment. That need […]

The Power Of The Consumer And Social Media

PT Barnum once said, “There is no such thing as bad publicity.” On a side note, who else is excited about The Greatest Showman? Oh, just me…cool.Now, when it comes to creating a circus in the 1919’s that very-well may have been the case. However, we live in an age of instant social media backlash and knowing […]

Digital Advertising, Beer And Puppies!

I’ve worked in the digital advertising space for almost 9 years. Through nurturing many long-term relationships with clients, I have countless stories of how digital advertising has not only brought them new business but how it has also allowed them to grow their own businesses with new employees, store locations, and equipment in their field […]

Dissecting Creative: Video Production 101

The first thing my mentor taught me was the importance of understanding the key roles required in creating a final product, which in our case was a short film or commercial. I was given a stack of reels and really studied what it meant to be a director, editor, and a director of photography (DP). […]

Shopper Marketing Evolved

As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex. As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data […]

Miller Cares

This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La’Miyah. My team was assigned a six-year old […]

Cashing In On Feminism

Let me start off by saying that this isn’t a lecture about feminism. I’m not here to educate or to guilt anyone. This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use […]

Marketing In The On Demand Delivery Economy

From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product. In the year 2017, what kind of savage leaves their home to go get simple goods and services?  We are inarguably ramping […]