Creative Logos & Their Hidden Images: Can You See It?
Hidden images in logos are deliberate design elements symbols or shapes tucked into negative space that represent a brand’s core values or services. These creative choices, like the FedEx arrow or the Amazon smile, act as powerful branding tools that increase memorability and connect with consumers on a subconscious level. Many ads and logos have […]
Coming Soon To An AD Near You: Virtual Reality
In the past few years, there has been a push in the entertainment industry towards incorporating virtual reality into mainstream media through video games, music videos, and online videos. Some companies, such as Google, Coca-Cola, and Infinity, have jumped on the bandwagon, releasing ads to take advantage of the format. With all the advances being […]
More Than Just A Poke War
Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, and others are thought to be no more than platforms to share photos, opinions, and to keep up your “poke-wars”. With billions of people across the world having accounts on some or all of these programs, social media is becoming a serious contender in the advertising, marketing, and branding […]
Advertising Mishaps: AD Campaign For Burgers Sparks Massive Uproar
Recently, IHOP (International House of Pancakes), launched an advertising campaign for their menu item, hamburgers. The 60-year-old company has never strayed from its tried and true brand of breakfast. Sure, the company has other non-breakfast menu items, but breakfast has always stayed in 1st place. Founded in 1958, the company has since opened more than […]
Why Representation Matters In Film, TV And Advertising
#Wakanda and #BlackPanther have been trending non-stop these past few months and for good reason. The latest film in the Marvel Cinematic Universe smashed box office records with no sign of slowing down. I am not ashamed to admit that I saw it opening night and may even go pay to see it again. Why was this movie such […]
It’s Just Elementary Advertising, My Dear Watson
If you wish to use your skills of deduction, you’ll soon discover that while traditional media (such as print, radio, and television) is still kicking, there’s also the devious digital side of advertising that’s been giving everyone some trouble lately (not unlike Moriarty). Besides pre-roll, SEO, SEM, online banners, email marketing, web development, and web […]
Standing Out In A Skippable World (Understanding In-Stream Video ADs)
Long gone are the days of using email as the primary means of online messaging or static display banners to catch consumer eyeballs. Now, multi-platform digital streaming and short-form video networks have completely taken over as the massive global hubs of human communication. From our Gen Z nephews streaming on mobile devices to our Silent […]
Attribution (Or Why Clients Think Certain Media Doesn’t Work)
When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of the time, are anecdotal reasons. For example, it could be they listen to Pandora, but not terrestrial radio, so they think nobody listens to radio. Or, it could be they don’t listen to Pandora, so […]
Super Bowl & Commercials: Who Won & Who Lost?
Amazon – Alexa Loses Her Voice https://youtu.be/J6-8DQALGt4The Super Bowl is a celebration of the greatness of our nation, of our ethos that values spirited competition, hard work, going big or going home and a respect for historical tradition. For the accompanying commercials to “fit” the Super Bowl, they need to fit the lexicon of this […]
Super Bowl Sunday: A Ratings Win Or Loss?
We are fast approaching Super Bowl Sunday and, though the Packers didn’t make the cut this year, I will still be tuning in. However, I’m not sure who I am rooting for now. Actually, scratch that, I am rooting for whichever team helps me win the office squares. The Super Bowl has become a staple […]