All Audiences…Not Created Equal

I recently redesigned a product’s packaging for a client of ours. It was not done to change their brand, to make their packaging prettier, or to increase their sales among their current consumer base. Instead, they were marketing to an entirely new audience with similar interests in their product offerings. As they soon realized, not […]

A Night With The Stars…And The Brands

Well, another Oscar season has ended. The red carpet has been rolled up, the awards have been handed out, and “Green Book” has officially  been named best picture. This past Sunday night, Millions of people tuned in to see Mellissa McCarthy’s Rabbit covered dress and Gaga and Cooper preform “Shallow”. What they also saw, though, […]

The Future Of Broadcast TV, Maybe

Stop me if you’ve heard this before: TV is changing. Of course it is. As they say, “The only constant is change.” This change, though, goes beyond the usual headlines of how many subscribers cable and satellite companies are losing every quarter, to the very nature of how broadcast TV is delivered. Say hello to […]

Not Making A Call Is Still Making A Decision

Today, the whole world is lamenting the fate of the New Orleans Saints. They had the game in hand until a flabbergasting no-call by the officials on a play that was pass interference by anyone not Bird-Boxing themselves kept the Saints from a seat at SuperBowl 53. The paralysis experienced by the officials, unable to […]

The Best Audience To Target With Google ADs

Can you tell the difference between a Google Ad and an organic search result?  Don’t be discouraged if you can’t.   VARN recently conducted a survey in January of 2018 with 803 respondents.  57% of those surveyed could not recognize the difference.  And it’s not just people over 55.  50% of consumers 18-34 couldn’t recognize […]

The Happiest Campaign On Earth

Mickey Mouse – one of the most recognizable brand icons in the world is turning 90 this year! And that means Disney is throwing the biggest birthday party of the decade to celebrate – for a limited time only, of course! To celebrate, The Walt Disney Company launched a worldwide celebration honoring our favorite mouse. It started […]

Influencer Marketing: 7 Steps For A Successful Campaign

A successful influencer marketing strategy hinges on moving beyond vanity metrics to focus on audience alignment and authentic engagement. By following a structured 7-step approach ranging from defining the target audience for influencer marketing to utilizing advanced influencer marketing tools brands can bypass “fake” followers and secure a genuine ROI. In today’s digital economy, transparency […]

New Technology, Not Only For The Youngsters

As new technology arrives each day, it’s often assumed that the early adopters are the youth of the world. But when it comes to new voice technology such as Google Home and Amazon Alexa, the Baby Boomer generation and beyond have adopted these technologies as their own personal and work companion. A study conducted by […]

Customer Retention & The Struggle For Loyalty

Expectations are everything for a brand. Whatever product you output must at least meet or exceed your consumers’ wants and needs; after all, that’s why they chose you in the first place. You have to deliver, or else you’re done – they leave you for a competitor with a better product, and it’s over. Just […]

So, What’s The Deal With Influencer Marketing

Are you thinking of using an influencer for promoting your product? Recently, influencer marketing has rapidly gained popularity and taken the industry by storm. The days of iconic celebrities being the top choice of brands for promoting their products or services are fading. Nowadays, many brands are using regionalized influencers for marketing their products. Moreover, […]