A Heartbreaking Subway AD Of Staggering Genius
On June 27, a fascinating video was unearthed by the Twitter feed of one Ryan Simmons, a video director for SB Nation. “Got another capitalism greatest hit,” he wrote. “I will give you one hundred thousand dollars if you can guess the brand by the end.” It begins, as all art does, with birth. In […]
It’s Not Me, It’s You: A Guide To Cord Cutting, Cable TV And Streaming
Sometimes you just have to break up. You’ve had a good run. Had some laughs. Enjoyed some good times. But you have this feeling there is someone better out there. Someone that doesn’t take advantage of you. Gives you what you want when you want it. And doesn’t cause a scene when you decide to […]
35 Years Of Miller Ad Agency: Does Longevity Matter?
Does Longevity Matter? Or maybe even more curiously, is it even a good thing? As we celebrate being in business for the last 35 years at the Miller Ad Agency, I’ve been thinking about the implications of longevity as it relates to the rapidly evolving digital and traditional advertising space in 2019. Let’s face it…new is cool. Not […]
Dad’s Day
Father’s Day is coming up and we all know what that means… the slew of heartfelt video ads. While not on as grand of a scale as holidays like Christmas or Valentine’s Day, Father’s Day is still a holiday that brands can tap into. Sometimes it’s used to promote a specific product Dad would like, […]
Miller Ad Agency Named A Clutch Marketing Leader Of 2019
For 35 years, Miller Ad Agency has earned a reputation as experts in effective advertising. Our team of creative minds are well seasoned yet continually driven to explore new cutting-edge digital marketing concepts such as CRM targeting, Geo-Fencing, and email retargeting. From boosting your bottom line to growing your market share, Miller Ad Agency brings results. […]
9 Ways How To Reach Millennial Audience And Start Conversation With Millennials
99% of consumers expect car shopping to be a ‘hassle’ Consumer Experience survey by Driving Sales. The logic of marketing was that the more advertisements you throw at youngsters, the sooner you could hook them to your brand. Reaching out to the younger generation takes a lot more than traditional ads. In particular, the […]
How Dealerships Can Sell More Cars And Get More Customers In Their Stores
Learning more about this technology could make your dealership more profitable by increasing sales and helping you invest money wisely. Here’s an overview of strategies and tools that can be employed in order to get more traffic and sales. How can car dealerships increase sales and get more customers? Dealerships can increase sales by deploying […]
The Role Of Emotion In Advertising
In marketing, a consumer’s emotions, whether good or bad, play a large part in the effectiveness of an advertisement. They readily respond when anything is found to be interesting, enjoyable or noteworthy. Ad campaigns are targeted based on an engaging image, music, a story or the brand itself. What is the role of emotion in […]
Dallas’ Miller Ad Agency In The News
Our CEO Erik Radle talked to Dallas Business Journal recently about new trends in advertising, influencers, our beautiful new photo and video studio and expectations around high-quality content. Here’s the link to the story in Dallas Business Journal:https://www.bizjournals.com/dallas/news/2019/05/23/social-media-influence-dallas.html
You Can’t Unsee This: Has KFC’s New Influencer Jumped The Shark?
There has been a bit of a backlash online from all the self-made, self-built and self-promoting influencers trying to make a million dollars taking photos or videos to garner followers and attention. Trends come and go faster than ever and it seems the influencer life cycle has matured to the next level. Influencer Marketing has just jumped the […]