What Does It Mean To Be Social Media Savvy?
Social Media Marketing can be extremely challenging but also tremendously rewarding to your ROI. Platforms like Facebook have a reach close to that of TV but for a fraction of the cost. Of course, your success and reach is dependent on the strength of your creative. To see your creative concepts come to life and […]
Do You Know The Real Difference Between SEO & SEM?
Quick Summary The real difference between SEO and SEM comes down to investment vs. ownership. SEM allows you to “rent” space at the top of search results for immediate visibility, while SEO is a long-term strategy focused on building authority to earn “free” organic traffic. While one offers speed, the other offers lasting value and […]
Breaking Through The Holiday Mayhem
The holidays are upon us and you know what that means… crazy good deals and mass shopping! This is when everyone is looking to make purchases on “too good to pass up on” deals for themselves and gifts for others that they will have to purchase anyways. To get a piece of the pie of […]
Jeff Bolton And Miller Ad Agency Fly High
One of the benefits of working in your 50’s is that you’ve generally learned your strengths and weaknesses. For me, a hard and difficult path has led me to the following conclusions: My deficiencies are particularly awful considering that I’m a professional communicator: film producer, talk show host, writer and storyteller. One of the other joys […]
Don’t Wait For Frozen Pipe To Fix Your Media Strategy
“You don’t pay the plumber for banging on the pipe. You pay him for knowing where to bang.” It’s a great quote that while erroneously attributed (in one form or another) to many authors; is a large part of the agency pitch. This came to mind not long ago after I worked on a traditional […]
The Art Of Barketing
It’s no secret that ads including dogs and children gain much more traction. But why is this? Put simply, we relate to displays that reflect our own lives. We want to see ourselves, and what we care about, within the product being sold to us. After all, if the product fits with the things we […]
35 Years Of Miller Ad Agency: Time Flies When You’re Having Fun
My mom started this business 35 years ago. Hard to believe. I was 9 years old at the time, and we lived in Lexington, KY. My mother has always been crazy ambitious, so no one from her small-town farm community could be too surprised when she started her own company – and it flourished! Being a woman […]
5 Reasons Your Business Needs To Invest In SEO
Improving SEO is the top inbound marketing priority for the majority of marketers (Hubspot). But why has SEO become so prevalent over the past few years? Is your business doing enough to keep up with your competitors’ online presence? Here are Miller Ad Agency’s top five reasons why you need to invest in SEO. 1: Organic search […]
Marketing, Advertising And The Digital Age
How much about advertising has changed in the last 25 years? Well, you could say – everything. It is often said that advertising was easier in the past. The way consumers shopped, consumed media and made choices seemed so much simpler. Traditional media, including television, radio, billboards and print were the core for any business marketing. However, the days of […]
The Digital Bride War
Recently engaged, I’ve suddenly been plunged into the world of weddings. From left to right, I’m being told I need to book this and I need to find that pretty quickly since they all book out a year in advance (mostly churches, venues, wedding dresses, and photographers to start). So as usual, it all started […]