Repetition Is Your Friend, Until It Isn’t
A few months ago, I saw an online advertisement for a local company whose website I had been on a day or two prior (I won’t say who or in what industry in the interest of privacy). “Oh, interesting,” I thought, “they’re running some retargeting advertisements to try to get me back on their site […]
What Is TikTok?
This video came courtesy of TikTok, one of the biggest apps to gain notoriety in the last couple of years, especially among Gen- Z. This newest generational group is rapidly growing, and wildly diverges from previous groups in behavior. You have probably seen the video of a man on the highway skateboarding while drinking cranberry […]
Advertising In The Age Of Anger And Conflict
Stop. Step away from your television, phone or any device that conveys the news! I warn you, there will be hell to pay. I had an elucidating conversation the other day with a client, one of the largest Ford dealers on the planet. We talked television news, historically a great place to insert ads as […]
The Importance Of Trends
Advertising is continuously morphing this year. Society has been thrown curveballs left and right. First a pandemic, then a racial injustice revolution, next boycotts, continuous business shutdowns or struggle for survival (small and large companies alike), and more. In a tumultuous sea of uncertainty, despair, and hope, consumers’ habits are up and down – dare I even […]
The True Power Of A Strong Brand
The TRUE power of a strong brand…latitude. If the last 90 days have taught me anything, it has been an affirmation of a belief I’ve held over time, now made stronger: A strong brand can help overcome obstacles, mistakes and occasional sub-par service. My journey to affirmation began in early June, spurred on by the […]
Marketing Tips To Adapt To During The Coronavirus
Where do you stand? Are you fearing the unknown or taking it head on and adjusting to benefit your business and community? The reality right now may be something we have never experienced, but some things never change… Right now people are still watching TV, scrolling through social media on their phones, and more. Heck, they’re probably […]
Television Attribution Technology
key takeaways Now more than ever, advertisers need clarity of what is and is not working in their advertising mix. John Wanamaker (1838 – 1922) was a very successful merchant opening one of the first and most successful department stores in the United States, which grew to 16 stores and eventually became part of Macy’s. […]
Why Have An Ad Agency Place Your Media?
Why have an ad agency place your media? It’s a valid question. Afterall, agencies charge a commission to place your broadcast media. Why not just place directly with the stations and save yourself that money? How hard can it be? You know what shows you like to watch, after all. Most viewers are probably like […]
Put Your Best Foot Forward
These are tough times for everyone – large businesses, small businesses, and personal life alike. More than ever, companies are facing the challenge of being left behind and deprioritized by consumers. Additionally, they run the risk of potentially being perceived as selfishly taking advantage of the situation by pushing their brand just to gain sales at the […]
What Lessons Can The Coronavirus Teach Us About Marketing?
Each passing day, the globe is increasingly concerned with the spread of the deadly Coronavirus, and rightly so. In addition to being a serious public health crisis, the economic blowback is taking a punishing toll across multiple industries. Nobody in their right mind is getting on a cruise ship, air travel is being eschewed and […]