Branding, Connecting, And Cracking Open A Cold One

For many who drink alcohol, beer and running do not sound like a good combination. However, for alcohol company AB InBev (Anheuser Busch Inbev), which owns beer labels like Budweiser, Corona, and Stella Artois, they are seizing their opportunity to connect with a perhaps-niche market of young runners who like to drink (or young drinkers […]

The 4 P’s Of Consumer Behavior Analysis

What is Consumer Behavior Analysis? At its core, consumer behavior analysis is the study of how and why people buy things. It is the sweet spot where human psychology meets everyday economics. Instead of just guessing what your target audience wants, this analysis looks at the exact thought processes, emotional triggers, and situational factors that […]

Minimalism

In terms of design, there’s nothing quite like a refreshing new look for a logo that reflects the current age, while still keeping the familiarity that people love. Since the reopening of businesses and living life with a slight bit of normalcy (whatever that means), companies continue to draw from current and passing trends in […]

50.8 Percent Of The Population

I don’t need to lecture you, and I won’t. We know that women, despite more recent efforts (relative to all of history, are still underrepresented at the conference table, despite making up technically more than half of the population.  If you do not identify as a woman, it’s highly likely that you at least know […]

What The Heck Is Gen Z? (And How to Win Their Trust & Wallets in 2026)

You’ve probably heard of them by now, you might even have one at home. The middle part, baggy jeans, bucket hat, Tik-Tok loving Gen Z’s who are coming of age. This new generational group doesn’t adhere to many of the standards set forth by previous generations, and as such pose a unique and exciting challenge […]

The Power Of Branding

Is branding important? Is it even worth investing in? The answer: most definitely.  So why do you need to create an identity for your brand? Isn’t it all about just selling a product? Just put that product out there and sell! Actually, there’s much more to it than that.  It’s likely that you want your […]

The Internet Is Not A Web

Despite their renown skill and artistry, spiders should not be the role-models for website creators. As good as the pun would be, we must consider the process of a spider’s web creation versus a web-developer’s. All while creating beautiful designs, a spider is on the hunt for a meal, usually in the form of a […]

Well, That Was Interesting. Now What?

As stay-at-home orders began rolling in, and businesses started shutting down, people had way more time on their hands and nowhere to go.  Consequently, it should be no surprise that video consumption dramatically increased. Correspondingly, with people spending less time in their cars, radio initially saw a substantial loss of listeners and a shifting from […]

Is Social Media Phasing Out Domains In Advertising?

Social media could link up with your branded websites to have a deeper connection with esteemed customers. Popularity is real with social media platforms since it works like word-of-mouth, but to millions of people. The world has experienced significant generational changes that have revolutionized so many things. The order and way of doing several things […]

How To Connect And Disconnect

I often dream of the future, especially after I look back in the past and think about how far humanity has come. As a self-pronounced lifelong learner, I spent much of my freetime the past few months learning about the industrial revolution and how truly revolutionary it was, not only for the United States, but […]